#Pandora radio cost zip#

DMA is the entire market! In Seattle, that means advertising on Conventional Radio broadcasts your ads from Chehalis to Bellingham!Д¦. Traditional Radio is constrained to DMA Level targeting, which is a much wider net than many advertisers want to cast today. Additional targeting by gender and by age make Pandora even more effective.

#Pandora radio cost zip#

We can geographically target users by zip code, city, county, MSA/DMA, or state. On Pandora Radio, you can quickly narrow down your target demographic. Pandora also has video advertising capabilities that are pretty awesome, too.ДҐ. Yet, Pandora delivers the power of audio advertising versus Digital Display advertising. This digital advertising sales model provides much more accountability and allows you to better track your ROI, just like you would with a digital advertising campaign. Pandora sells advertising by CPM (cost per thousand) impressions. YouвЂ™ll pay per listener, not by rating point. Compare this capability with traditional Radio, where youвЂ™re at the mercy of an antiquated radio rating system called PPM (Portable People Meters), which has a lot of skepticism about its accuracy.Д¤. With Pandora Radio, you will know the exact number of people listening to you commercial because listeners must be logged in to their account to access their Pandora account. The user interaction confirms that the Pandora user is actively listening, which is the best way to ensure your ads get heard.ДЈ. Pandora serves most of the ads shortly after, if not immediately after, a user likes or dislikes a song, or changes a station. This tactic means that Pandora is strategic about when it serves your ads.

Pandora ads serve most often during вЂњtransition periods,вЂќ which confirm listener engagement.

Having limited ads increases the user experience and keeps the environment clutter-free for advertisers.

The average traditional radio station runs 12-16 minutes of ads per hour. There are only 4 minutes of ads per hour on Pandora.Actual ad we placed for our client, Coldwell Banker, for their Global Luxury brand First, here are some important details to know about Pandora Radio Advertising